Here is one post-mortem analysis as to why Barak clinched the Democratic nomination this past Tuesday. It’s from Bruce Nussbaum’s blog in BusinessWeek. In today’s post, Nussbaum states “perhaps the most important (reason Clinton lost the nomination) is that the Obama campaign’s use of modern principles in design thinking and web social networking was superior to Hillary’s traditional approach of marketing metrics and personal networking.”
He goes on to say:
New digital networking is better than old personal networking. Obama raised more money from more people using the net than Clinton raised using lunches and dinners. His digital network was far larger, younger and more middle class. Her personal network was much smaller, older and richer. He used Twitter to great effect. She uses twitter but to little effect. Jason Oke points out on his blog that on Twitter, Obama’s campaign offers to follow you once you sign up. He has 33,000 people signed up—and follows 33,000 people. Hillary’s Twitter site does not follow people when they sign up and has only 4,000 people on it. As Oke puts it, Obama has a different—and better-grammar of social media.”
The new literacy IS all about digital social networking (and I’ll toss in avatars) and how to leverage better outcomes using them.
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